홍보물
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6Han style 엽서세트 (2007)
Han-style Postcard Set (2007)
한국어
한스타일 엽서는 한국인이 오천 년 역사 속에서 만들어온 고유 문화를 소개하는 홍보물이다. 한국 정신과 문화의 정수인 한글, 한식, 한복, 한옥, 한지, 국악(한국음악) 여섯 가지를 다루며, 아름다운 한국 전통문화에 대한 세계인의 관심과 이해를 높이고자 했다.
EnglishThese Han-style postcards are a promotional set introducing the unique culture Koreans have built over five thousand years of history. They cover six elements at the heart of Korean spirit and culture: hangeul (the Korean alphabet), hansik (Korean food), hanbok (traditional Korean clothing), hanok (traditional Korean houses), hanji (traditional Korean paper), and gugak (traditional Korean music). The set aims to raise global interest in and understanding of Korea's beautiful traditional culture.
자료 원고 · English
Han Style
Korea has established and developed its unique culture through last 5,000 years of history. Hangeul (Korean Language), Hansik (Korean Food), Hanbok (Korean Clothing), Hanok (Korean Traditional Housing), Hanji (Korean Paper), and Hanguk-Eumak (Korean Music) are the main themes of Korean culture which have Korean spirit and the essence of Korean culture in them. Why don’t you feel Korea through Han Style and be a friend of Korea?
Hangeul / 한글
Hangeul is the Korean alphabet invented by King Sejong, the 4th King of the Joseon Dynasty (1392~1910) era. “Hunminjeongeum,” the book including the newly made Korean alphabet, was published in 1446. “Hunminjeongeum” means the proper sounds for the instruction of the people. It was the original name of the Korean alphabet as well, which is now called Hangeul. Hangeul is a phonetic writing system, which means that we can represent the sounds of Hangeul in writing. There are 14 consonants and 10 vowels in Hangeul. The consonants were patterned after the vocal organs and vowels were modeled after the heavens, the earth, and man. It is praised from many language experts for its scientific design and considered to be one of the most efficient alphabets in the world. Thus, it has played an important role in developing IT industry in Korea. The Hunminjeongeum manuscript was registered in UNESCO’s Memory of the World in 1997 and the UNESCO King Sejong Literacy Prize annually pays tribute to those who have made outstanding achievements in promoting literacy.
Hanbok / 한복
Hanbok is Korean traditional clothing. It is handed down from ancient Korean times, but today’s Hanbok is similar to the style during the Joseon Dynasty (1392-1910). Since Korea has abundant materials for making dyes, rich colors are expressed through Hanbok. It is very appropriate for the floor-sitting life style in Hanok, Korean traditional houses, and is good on everyone regardless to the body shape with its volume. Today, Koreans wear their traditional Hanbok on the special occasions such as weddings and traditional holidays, because of its inappropriateness for the modern life style. However, Hanbok is still loved by Korean people and Koreans prefer to put on Sanghwal Hanbok adjusted to the daily life, which has shorter length and is much easier to put on or move.
The Korean designers have constantly introduced Hanbok to international fashion shows such as Pret-a-Porte in France, and people around the world are showing their interests in Hanbok.
Hansik / 한식
Korean meal usually consists of rice and side dishes. Since the Korean peninsula is surrounded by water and 70% of the land is mountainous, various kinds of vegetables and abundant seafood have been enjoyed by Koreans for a long time. Koreans season a dish with many kind of Jangs such as ganjang (soy sauce), gochujang (red pepper paste), doenjang (soybean paste), and they are essential spices of Hansik. One of the main characteristics of Hansik is that there are lots of fermented foods in Korea. The most famous fermented food is Kimchi. There are many kinds of Kimchi and they are rich in Vitamins A, B, C and bacteria lactobacilli, the healthful bacteria that helps your digestion. Kimchi also has anti-cancerous effect. Hansik is not only tasty but also good for health as it is low in calories and the materials and cuisine are nutritious.
Hanok / 한옥
Hanok refers to Korean traditional architecture. Hanok can be categorized depending on the building materials; a tile-roofed house, a thatched cottage, a shingle-roofed house, a log cabin, etc. Regardless its type of the materials, Hanok is nature-friendly architecture. The best feature of Hanok is Ondol. Ondol is a uniquely Korean heating system that can be traced back to the ancient kingdom of Goguryeo (37 BC – AD 668). Invented by ancient Koreans, the original system is worked by heating a large stone under a living space: Smoke from a fire just outside the dwelling is forced under the stone and exited on the other side. This Ondol system has high thermal efficiency and is an economical way to heat the room or establish the facilities, so it has been adjusted to modern housing by spreading pipes under floors and circulating heated water through the pipes.
Hanji / 한지
Hanji is Korean paper made from the year-old bark of the paper mulberry with Korean unique manufacturing technique. It is widely used as from the papers we can write or draw on to window papers, wallpapers, or even clothing and other living supplies. Hanji is extraordinarily durable paper in the world. Both Mugujunggwangdedaranigyung and the Jikji Simche yojol, the oldest wood block and metal type printed books in the world among existing books, were printed on the Hanji and were well preserved for a very long time. Besides, Hanji is excellent in airing and humidity control. Above all, it is environmentally friendly since it does not cause pollution during the manufacturing process.
Hanguk Eumak (Gugak) / 한국음악
Hanguk Eumak means Korean Music and Gugak is an abbreviation for it. It can be divided into two categories. One is meditative and calm, which was enjoyed by the court and the literati, and the other one is exciting and leads a merry mood, which was enjoyed by the common people. The typical instance of the former is Jongmyo Jere-ak played at religious ceremonies of Joseon Dynasty (1392-1910), and the instances of the latter are Samulnori (music played on 4 different percussion instruments) and Pansori (Korean Opera). Korean traditional musical instruments handed down to present times include Gayageum, Geomungo, Daegeum, Danso, Ggwenggwari, and more, over 60 kinds of instruments. Their materials are all from nature, so the quality of the sound is usually soft and quiet. There is also an effort to develop Gugak by adjusting it to modern sense.
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